The Making of a Damn Good Book Private Audio Series
In-demand. Sought-after. Thought leader. 15 authors share the exact steps that got them there.
Go behind the scenes of the books that landed stages in front of 8,000 people, brought in high-ticket clients, sold hundreds of copies through a single partnership, and opened doors to rooms alongside Michelle Obama—and steal their strategies for your own.
ch. 1
the goal
It's not about "writing a book." It's about writing a book that gets results for your business.
So, what do you want
your book to do?
There are 5 big jobs (and a bonus!) that a book can do for your business.
And throughout this season, you’re going to meet authors whose books have done every single one.
What if YOUR book could…
So again, the question isn’t just whether you should write a book.
It’s: what do you want to make possible inside your business?
Because once you know, a damn good book is the number one way to make that happen. And now you get to hear 15 strategies from 15 authors who used a book to get them to their next level in business.
So whether you already know a book is in your future, or you’re still debating if you’d like to spend the next year creating Instagram reels that may or may not go viral enough to get you opportunities, this one audio series has the potential of changing the entire course of your business.
ch. 2
the problem
But let me be clear: you don't want to spend a year writing a book just to... have a book.
Maybe writing a book has been on your list for a while.
But you've also seen what happens when someone spends a year writing one, celebrates the Amazon screenshot on launch day... and then nothing really changes.
No new clients. No bigger opportunities. No sudden flood of people who know their name.
And you're thinking:
“I'm supposed to spend HOW LONG writing this thing and then just HOPE something good comes of it?!”
Nope.
"A book" isn't the goal.
What the book DOES for your business... that's the goal.
ch. 3
the stories
And these authors are ready to spill the tea.
I didn't want to create another series where successful authors come on and tell you to “believe in your message!” and “just get your story out there!”
I want you to know what they actually did.
So I asked 15 authors to take us behind the scenes of the decisions, experiments, tiny moves, weird ideas, and strategies that turned their books into money-making business assets.
And some of these stories are WILD.
Like…
- The author whose book finally landed her the dream conference she'd chased for years, with her face on the homepage next to Michelle Obama's
- How a first book took its author from rooms of 20 people to a stage of 8,000, with a signing line she couldn't see the end of
- The two-cover book launch that had guests buying 4 copies each
- The book that gives away its author's whole method and still fills her paid program
- The book launch party that sold tickets and paid for itself before anyone walked in
- The author who charges more for her book on her own website than on Amazon, and why buyers happily pay it
- The 5-minute Facebook strategy that 5 minutes later led to an invitation to speak to a community of thousands
- The book whose readers keep writing in to say they finally acted on goals they'd been sitting on for years
- The subscription box owner who "doesn't include self-published books," and then bought 140 copies of this author's book
- The book that was booking podcasts before it even came out, and shaved 2 years off its author's authority building
And that’s not even all of them.
Plus, I’ll be giving you the skinny on how two ‘same same’ books can bring in totally different returns— $68,000-worth of difference, in fact.
16 bingeable, 20-minute episodes. 15 wildly different books. 25+ ideas you’ll want to steal for your own.
Free, instant, + bingeable for a limited time
ch. 4
what you get
When you grab this season, you get:
- ✅ All 16 twenty-minute episodes, each detailing the exact strategies these authors continue to use to make sales and build life-changing and business-elevating authority
- ✅ Every author's free gift — these business owners know their stuff, and in addition to sharing their book strategy, they're sharing things like a 6-step book funnel roadmap, a business financial fluency worksheet so you can start paying yourself better, and even a profit-driven productivity guide, plus 12 more amazing and useful gifts.
- ✅ My $100K Book Strategy quiz, so you can assess your business and decide what the best goal is for your book to help you achieve. Bonus! As soon as you get your result, you'll get a free 3-day challenge plus my Bookshelf Test bot that will help you to write your book's intro in just 3 days (seriously!).
All in, that’s 25+ different ideas you can try for your own book.
And yes, the whole damn thing is free!
Here's how it works:
- STEP 1: Sign up.
- STEP 2: The Making of a Damn Good Book private podcast feed will become available wherever you listen to podcasts.
- STEP 3: Listen on your phone, on a walk, in the carpool line…wherever you want. With just 20-ish minute episodes, this will be an easy binge.
And to be clear: This probably shouldn’t be free.
But it is (for now!) because I’d rather show you what a damn good book can do than tell you.
You can sign up free to listen to this season for a limited time, so get in while the gettin’s good.
ch. 5
who it’s for
This one's for you if...
- You’ve been in business long enough to know your shit.
- You have ideas, frameworks, stories, or expertise that deserve to travel farther than you can personally take them.
- You’re feeling freaking stuck, you know your stuff, and you know you have the capacity to help so many more people—and now you want to create something that can expand your reach so much more than the any of the other marketing tactics we have available to us can do.
- And you’re not interested in spending a year writing a book that takes you nowhere.
- You want your hard-won expertise to become a Damn Good Book that actually DOES something for your business.
During this event, you won’t just learn strategies you probably haven’t even considered, you’ll get clear about what’s actually possible.
Because in my 10+ years of experience in books + publishing, including running CliffsNotes® publishing, I can confidently say writing a book can be one of the best business assets you can have.
But if you don’t dial in your book strategy, it could just as easily do… nothing.
So consider this step one to writing the kind of book that signs you perfect fit clients, gets you on stages, and opens doors for years to come.
ch. 6
the authors
The Damn Good Authors Letting You Go Behind Their Scenes
Here's a little sneak peek of what you'll have access to as soon as you sign up...
Contents
Jamila Payne
From Payne to Power
Jamila Payne is the author of From Payne to Power and the CEO of Daily Success Routine, where she's trained more than 15,000 entrepreneurs. You'll love hearing how her book took her from speaking to rooms of twenty people to a stage of eight thousand, and how one ask at her launch party had single guests buying three and four copies apiece.
Jessica Buchanan
Impossible Odds
Jessica Buchanan is a New York Times bestselling author of six books, including Impossible Odds, the true story of her 93 days held hostage in Somalia and her rescue by SEAL Team Six. You'll love hearing how one memoir she almost didn't write turned into a speaking career, a publishing house, and hundreds of other authors' stories.
Krissy Chin
Sell While You Sleep
Krissy Chin is a website strategist, conversion copywriter, and the author of Sell While You Sleep. My favorite story in her episode starts with her changing her Facebook cover photo on a random day, a full year after her launch marketing had fizzled out. Listen for what happened five minutes later.
Dr. Destini Copp
The Creator’s MBA Playbook
Dr. Destini Copp teaches actual MBA students by day and wrote The Creator's MBA Playbook for the rest of us. Her book costs more on her own website than it does on Amazon, and buyers happily pay it. Her episode explains the setup that makes that work, and answers the question I hear constantly: won't a book cannibalize my whole ecosystem?
Erica Ash
Talk Numbers to Me
Erica Ash cried at a table full of men over one profit-margin question about her own business. Then she became its CFO, doubled its revenue, and exited with seven figures. Her book, Talk Numbers to Me, was one day old when we recorded her episode, and it was already working. Notice when she starts calling herself an author, because it wasn't the day the book came out.
Kelsey Kurtis
The Connection Method
Kelsey Kurtis is a branding photographer, speaker, and the author of The Connection Method. The book survived three career pivots and still opens doors for her five years later. Stay for what happened the night she launched it, about an hour after the party ended.
Sue Erhart
Lose Your Critic for Good
Sue Erhart is a retired general counsel of a publicly traded company who traded law for writing on purpose. She's written nine books and published one, with three more coming this year. You'll love hearing why she doesn't want more clients or more stages, and how her free weekly newsletter turned out to be a book without her quite noticing.
Sara Chambers
Do It Fat
Sara Chambers is a brand strategist, TEDx speaker, and the CEO of Elly and Nora Creative. She did so much to launch Do It Fat that we couldn't fit it all in one episode, starting with making her launch party something people wanted to attend, book or no book. Press play for the part where she charges admission.
Chris Williams
The Soulful Abundance System
Christine Williams is a soulful business and leadership coach, the founder of The Boutique CEO™, and the bestselling author of The Soulful Abundance System. She put all six steps of her client-getting system into the book, and her program fills anyway. In her episode she answers the question I hear all the time: if I give it all away in a book, will anybody still hire me? Plus the launch that put her book on hotel nightstands from the Hamptons to San Francisco.
Laura Donnelly
Joy on Demand
Laura Donnelly is a teacher, choreographer, dancer, and multi-disciplinary artist who has taught Dancing with Ease: Body-Brain Balance since 1992, and she's an author in the anthology Joy on Demand. You'll want to hear what hitting bestseller status actually did for her business, because it all comes back to one question: who has control.
Amanda Warfield
Chasing Simple Marketing
Amanda Warfield is a simplicity-focused marketing strategist, the host of the Chasing Simple podcast, and the author of Chasing Simple Marketing. She spent a full year getting her audience invested in the book before it existed, then hit #1 new release on a launch day she spent sick in bed. Life then took her away from the book for three years, and my favorite part of her episode is what the book did anyway.
Valerie Del Grosso
Good Authority
Valerie Del Grosso is the lawyer friend to coaches, founder of Good Authority Co., and author of Good Authority: The Legal Owner's Manual for Your Coaching Business. She never ships a single copy of her book herself. Listen for the moment her order form turns a $17 book into a $300 order.
Nikki Nash
Market Your Genius
Nikki Nash spent 20+ years in marketing, from Fortune 100 boardrooms to head of marketing at a venture-backed startup, before writing her Hay House book, Market Your Genius. A hundred readers saw every chapter before her editor did. Listen for the piece of their feedback that sent her to a bookstore to rewrite the opening of every single chapter.
Jackie MacDougall
The House Manual
Jackie MacDougall is the host of the Grown Ass Woman's Guide podcast and the creator of The House Manual, a book designed to live in your kitchen drawer. Amazon couldn't print it, realtors buy it by the box, and it grew into a workshop business she wasn't expecting. She also left me with a question I haven't been able to stop thinking about: why do you know more about your Airbnb than your own home?
Kara Laws
Don’t Suck at Business
Kara Laws has started seven businesses, sold five of them, and been named Utah Business CEO of the Year. She wrote Don't Suck at Business to be a lead magnet, and she shares the exact numbers on what it brings her Academy every quarter while she does, in her words, nothing. While you listen, count how many jobs this one book is doing. And yes, she'll explain what a sarcastrophe is.
Holly Ostrout
The $68,000 Difference
Plus, you’ll hear from me, where I’ll be giving you the skinny on the $68,000 difference between two otherwise ‘same same’ books.
ch. 7
the proof
Okay, but can writing a book actually make that big a difference to my revenue and business growth?
You bet your cute bottom it can.
I see it daily with my own clients, but I'm coming with facts, too. According to one survey of business authors, 96% of entrepreneurs who write a business book say it had a "significant positive impact" on their business.
Not 80%.
Not even 90%.
Ninety-six-freakin'-percent, friends.
Want more?
76% said publishing led to closing more deals. 87% said book allowed them to charge higher fees and attract desirable clients. 72% of business authors landed speaking gigs after publishing.
And according to a different study, 34% of entrepreneurs who published a book reported their earnings doubled since publication.
DOUBLING, y'all. From one book.
That doesn't even count the entrepreneurs whose businesses "only" grew by 80% instead of 100%...
ch. 8
your host
Hey, I'm Holly
Your Book Bestie
(And Hostess)
I'm a book coach + publisher for entrepreneurs who don't want to write a book just to say they wrote one.
I want your book to work its booty off for your business.
I've spent more than a decade in books and publishing—including reviving CliffsNotes from near extinction to nearly $1M in the first 12 months.
I've written 4 books myself, and today I help business owners turn their expertise into books that get underlined, dog-eared, recommended, and—most importantly—make readers want more from the person who wrote them.
Using smart narrative psychology, publishing + business strategy, my signature Book Mapping process, and the Heroine's Journey framework that makes it basically impossible to write a boring book, I help you make the strategic decisions behind your book before you spend months writing the wrong one.
Because the goal isn't simply to become "an author."
It's to write a damn good book that does the job you wrote it to do.
your book bestie
epilogue
Your book could be doing a hell of a lot more than sitting on Amazon.
Maybe it brings you your next client....
Gets you onto your next stage...
Introduces your methodology to thousands of people...
Opens the door you don't even know exists yet...
The 15 authors inside The Making of a Damn Good Book have already figured out how to put their books to work.
Come see what they did, and start figuring out what yours could do.
Free for a limited time.
Start bingeing. It's gonna be damn good.
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